TVB Forward 2022
Winning the Vote With OTT & CTV
Political ad spending is set to crush records with midterm spending expected to be at an all-time high. When it comes to the media mix, while TV continues to dominate, CTV is projected to account for more than 15% of all political ad budgets, approaching $1.5 billion. OTT is no longer a new phenomenon for political advertising.
Streaming News 2022 Webinar: Maximizing Audience and Revenue
As streaming becomes more of a focus for national and local news, NBCUniversal’s Shawn Makhijani and other panelists will discuss how sales organizations are adapting to maximize sales, and strategies for audience development on OTT channels to give newsrooms a competitive edge. Listen in Thurs. Aug. 25th at 1pm ET.
The Future of Local TV Advertising at the Stream TV Summit
From inventory, to data, pricing challenges and beyond, local advertisers have a lot to consider when launching a CTV campaign. Hear from NBCUniversal’s Sonali Pathak live on a virtual panel Wed. Aug. 17th at 11:15am EST.
Anticipated Spend for Back-To-School Is Reaching All-New Highs
This year Back-to-School + Back-to-College spending is expected to reach an all-time high of $110.8B. NBC Spot On offers premium opportunities for advertisers to run in streaming content locally.
NBCU Unlocks Its Full Inventory in Designated Local DMA’S With “Spot On,”
NBCUniversal has always been committed to local, and there was this gap in the market where we could really offer our own inventory plus third-party so that consumers could get a brand-safe environment and really scaled, targeted audiences locally.”
Executive Session: NBC’S Spot On Sees $1.2B Local OTT Business In ’21
Shawn Makhijani, SVP of NBC’s advanced advertising service for local and regional buyers, says TV buys are becoming more holistic to embrace OTT, driven by a dramatic uptick in streaming viewing.