TVB Forward 2022

NEWS AND ANNOUNCEMENTS

news and announcements

TVB Forward 2022

What has happened in the OTT space within the last year? And what's on the radar as we look forward to next year? Where are our sellers? This Thursday, Sept 22nd at 

Winning the Vote With OTT & CTV

Political ad spending is set to crush records with midterm spending expected to be at an all-time high. When it comes to the media mix, while TV continues to dominate, CTV is projected to account for more than 15% of all political ad budgets, approaching $1.5 billion. OTT is no longer a new phenomenon for political advertising.

Streaming News 2022 Webinar: Maximizing Audience and Revenue

As streaming becomes more of a focus for national and local news, NBCUniversal’s Shawn Makhijani and other panelists will discuss how sales organizations are adapting to maximize sales, and strategies for audience development on OTT channels to give newsrooms a competitive edge. Listen in Thurs. Aug. 25th at 1pm ET.

July 28th Attribution Event

Data, Attribution & Optimizing Spot TV

Tune in Thursday, July 28, 1 p.m. ET to hear NBCU’s Shawn Makhijani and others discuss new trends in data and attribution in a live webinar hosted by TVNewsCheck. Click to register for the webinar.

MEDIA CONTACT
Melissa Castro | VP, Communications | NBCUniversal Local | melissa.castro@nbcuni.com | 954-622-6808